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Magical Advent
Between the Zwölferturm tower and the town square, one of South Tyrol’s most beautiful Christmas markets awaits you – atmospheric, authentic and unforgettable.

Sterzing Christmas Market

Christmas spirit at its finest

When fairy lights illuminate the streets of Sterzing/Vipiteno, the scent of mulled wine and freshly baked cookies fills the air and the Zwölferturm tower rises proudly above the festively decorated square, then the quietest time of the year has truly begun. The Sterzing Christmas Market transforms the historic city into a winter wonderland – peaceful, charming and full of South Tyrolean tradition.

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Browse, taste, enjoy

Around the town square, lovingly decorated stalls invite you to discover traditional crafts, nativity figures, candles, glass and ceramic goods, fine wines and regional treats. And for those who want to warm up from the inside, hearty goulash soup or classic “Strauben” are just the thing – accompanied by festive music and the cheerful laughter of children.

Did you know? The Sterzing Christmas Market is one of the five Original South Tyrolean Christmas Markets – and you can feel it with every step.

Opening Times 2025/2026

Devil's and St. Nicholas Parade

Only on 5 December does the peaceful atmosphere make way for something a little wilder: the traditional Devil's and St. Nicholas Parade marches through the streets of Sterzing. Starting at 6:00 p.m., the procession begins in the northern part of town, moves through the old town centre, across the main square, under the Zwölferturm tower, and into the new town centre. While well-behaved children receive small gifts from St. Nicholas, the fearsome devils – wild figures with fur and horns – ensure order...and excitement.
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